Category Archives: Custom Designs

Branding Client | Benzaia Photography Birmingham, AL

Recently HollyDays underwent a makeover. If you missed the post about the launch of our new brand you can read about it here. Branding is a symbol, design or trademark as well as the overall company culture/experience that creates company recognition. Think the golden arches, a bulls-eye or in our case a holly berry!

One of the branding projects we worked on was for Benzaia Photography in Birmingham, Alabama. You will often see Stephanie’s photos on our Christmas photo cards. As her business began growing she desired for her logo and packaging to stand out and be unique to her. After a discussion with Stephanie and research, Holly created this inspiration board based on Stephanie’s desires and personal style.

{Click image to view larger version}

Shortly after viewing the board, and with Stephanie’s approval, we went to print! The business cards and note cards are printed on watercolor paper to give additional dimension and texture to the design. Once packaged in a white envelope, clients pictures are wrapped with a gray linen ribbon embellished with a yellow B. She is very consistent and thoughtful in her presentation, that is a trademark of effective branding.

One of my favorite things we made for Stephanie was a custom stamp with the Benzaia Photography logo. It is very multifunctional, she has used it on envelopes, tags, and on backs of photos. I love it when something so simple can be so useful!

Just as Benzaia Photography loves to capture her clients’ smiles, we too love to see our clients smile when they receive their products!

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A Week in Instagram Photos

Southern Christmas Tablesetting

Wow, it’s been a busy week around here. I’m starting to feel the holiday stress already. I feel like I’m going to end the week ok, though, I’ve been able to accomplish a lot on my “To Do List”. We’ve started uploading some Christmas designs to the website and have a ton more to add. They should all be up within the next couple weeks. In addition to the new holiday products, I’ve been working on getting everything together for our Christmas Show. I wanted to share with you a little of our week in Instagram pictures.

{Halloween Chevron Stickers}

Halloween Chevron Stickers

{Styled shoot for upcoming magazine article}

Fall Tablesetting

{Custom Pumpkins & Pirates Party Goods}

Custom Pumpkins & Pirates Party

{A little fun craft project}

Chalkboard Bible Verse

{Local Farmers Market}

Fairhope Farmers Market

See all these and more if you follow us on Instagram: shophollydays

Have a great day!

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30th Birthday | Custom Design Project

I am excited to share this custom project. Last month, a friend of ours turned 30. His sweet wife wanted to celebrate it in a special way. She had me design cards to mail out to family and friends to return with special memories of Stephen: Thirty memories for 30 great years. What a sweet idea. Each card was tied up and packaged with a self-addressed stamped postcard for the memory to be written on and returned by a specific date. Lisa collected all the cards as they came in and on his birthday, she presented him with his family and friends’ favorite memories of him.

I’d be remiss if I failed to mention Stephen is currently winning a battle with Cancer. He was diagnosed on June 20th and has been undergoing treatment. On August 31, he was told by his surgeon that he couldn’t do surgery “because to do surgery… you have to have something to cut out… and there is nothing to cut out”. We have been praying for him continually and I do ask you to do the same, as even thought he was told it was gone, there is still a good chance it could return if they do not complete the treatment plan. He still has more Chemotherapy and then radiation. It has been a hard road for him and his family this year, but it is amazing to see the power of prayer and how God has done amazing things for them and through them each step of the way.

“Now to Him who is immeasurably able to do more
than all we ask or imagine, according to His power
that is at work within us, to Him be the glory…” 

Ephesians 3:20-21

This was a truly a special project for me and I was so happy to be able to do it for such wonderful friends.

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